Market Strategy
The Name of Reliability and Quality: Digiverse.
We will maintain our active presence across all social media platforms and produce content that is unique to the audience of each platform.
• Strategic partnerships with social media influencers will help us connect with our target audience, enhance our brand positioning, and differentiate ourselves in the field of cryptocurrency and crypto companies, ensuring the success of our project.
• We will create specialized content and presentations for real investors who are skeptical about crypto assets.
• The core feature of our project is the serious support of real impact representatives and a strong media campaign and public communication channels to increase confidence in the cryptocurrency industry.
• Developing a strong sense of community is of vital importance. We will conduct activities that enhance the sense of belonging, including daily AMAs and transparent sharing of project developments.
• By embracing Reward Campaigns, we will leverage the strength of our community to promote growth, excitement, and long-term advocacy.
• Airdrop rewards will be distributed to active community members, individuals who complete specific tasks, top interactors, and project testers. Airdrops will not be distributed to irrelevant individuals.
• We understand the importance of SEO and will continuously publish original content and blog posts. We will also utilize SEM features to advertise on platforms like Google, YouTube, and Twitter.
• Referral programs have the potential to increase the effectiveness of word-of-mouth marketing. Although distribution may be slower, the impact is significant. We will give rewards for participation referrals.
• We will strive to secure listings on exchanges at all levels. This approach will increase project benefits through effective marketing, advertising, and increased trading volume.
• We have attempted to make our whitepaper as comprehensive and understandable as possible for a broad audience. It consists of 5 different sections, with a summary provided in the philosophy section. However, we have tried to fully convey the uniqueness of our project and the level of preparation of the concept.
• Paid advertising provides quick visibility among the crypto target audience. We will ensure a healthy advertising strategy that avoids sudden pump and dump effects and maintains consistent, long-term daily activities.
• Email marketing continues to be a valuable tool that allows us to send brief updates about the project to interested parties.
• We will hold our first crypto event, Crypto FEST, on December 24th in Antalya. This event will not only promote our project but will also serve as a workshop on what needs to be done regarding legislation in our country, how the ecosystem can be made healthy, and it will become a tradition. We will ensure the participation of big and influential names from the business world. We will also make an effort to participate in every event organized by digiverse. This is very important in terms of awareness.
• We will ensure that news content is shared with media organizations on a global scale. We will promote our crypto event in the first round. We will also ensure that the latest developments regarding our project are shared with local media outlets.
• When we embarked on this journey, our goal was to create a technology brand. Having achieved this, it is now time to transfer the same experience and strength to the world of cryptocurrency. Determination to create a brand that fulfills its promises and further enhances our current reputation will be our fundamental components.
We have a significant advantage for our Unique Selling Proposition (USP) that does not exist in the current crypto world. Our biggest trump card will be the digiverse environment itself. Especially during the tourism season, it is a platform that sells all tickets with continuous activities and is visited globally, which will be one of our greatest strengths in marketing. We will make very effective use of this feature that other projects do not have. Additionally, we will actively use other technology project platforms, airports, and hotel promotion sections.
Every advertisement, from the colors used to the words written, will be carefully prepared. Then, the performance of a viral ad will be reported, such as how many impressions it has received after 24 hours, whether it is below average according to the last 10 tweets or posts, and the nature of the feedback. This information will be added to the new advertising campaign. By creating a Community Room, we will offer tea and coffee to our hodlers, conduct AMAs with them, engage in conversations, and establish friendships. This space will be expanded to other regions as well. Additionally, in this community, we will organize free courses on blockchain applications and contract development, focusing on Solidity, to benefit the ecosystem. For non-technical individuals, we will prepare special programs on economic literacy, crypto literacy, and token economies.
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